Branding, website content and education quiz
Britannia Studylink is one of Hong Kong's leading British education agencies, helping students across Asia to gain places at top UK schools and universities. In 2020, the company launched Britannia Gateway – its own expert tuition service.
The brief... was to work closely with the Britannia team on all aspects of the new venture – including its name and tagline, website content and the content for an online education quiz. This was designed to help prospective students and parents to identify the right courses and tuition services for their age group and goals.
The tone of voice... was friendly yet authoritative. Copy used simple, international English that was accessible to students aged 11-20 in a market spanning Hong Kong, mainland China and Malaysia.