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Neutral is a Unilever brand that offers a wide array of products specially developed for sensitive skin.

The brief...

The brand required web pages for its entire product range, from baby shampoo and shower gel to fabric softener and washing up liquid.

The tone of voice...

Copy has an informal but authoritative tone of voice designed to bring to mind a friendly dermatologist.

The content...

Every product page includes a description that advertises key benefits and highlights crucial scientific information in an accessible way. Additionally, each page includes helpful usage tips for the product.  

HOUSEHOLD & LAUNDRY

Specially designed for sensitive skin, Neutral's perfume free and unscented household products...

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BABY CARE

Your baby's delicate skin needs gentle products, specially formulated for their sensitive...

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HAIR & SKINCARE

 Your scalp, face and body can be affected by unnecessary additives in home and personal care products causing...

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