Branded content for Deliveroo's online food magazine
The brief... was to create a range of shareable articles promoting Deliveroo and its affiliated restaurants.
The content... was tailored to both new and existing markets -from the UK to Hong Kong- and covered restaurant profiles, food trends and listicles.
The tone of voice... was warm and informal. UK articles were localised. Articles for other markets, including those for translation, were kept international.