DELIVEROO FOODSCENE

Branded content for Deliveroo's online food magazine

The brief... was to create a range of shareable articles promoting Deliveroo and its affiliated restaurants.

The content... was tailored to both new and existing markets -from the UK to Hong Kong- and covered restaurant profiles, food trends and listicles.

The tone of voice... was warm and informal. UK articles were localised. Articles for other markets, including those for translation, were kept international.

Samples below....

RESTAURANT PROFILES: ANDREW'S HAMBURGERS [AUS]

If you're hankering after a burger in Melbourne, there's one name that should immediately spring to mind...

Read online...

4 OF HONG KONG'S BEST LOBSTER ROLLS

Sometimes, simple is best. Just look at lobster rolls. This American-born wonder really is...

Read online...

DISH OF THE DAY:

LOBSTER [UK]

Lobster is pure culinary heaven, something to spoil yourself with every now and then.

Whether you want to...

Read online...

RESTAURANT PROFILES:

AMORINO [UK]

Rich, dense and bursting with flavour, gelato is up there as Italian dessert royalty....

Read online...