In 2017, as Deliveroo broadened its coverage in the UK and expanded internationally, the company had a requirement for fresh new content for their website and app.
The brief... was to create engaging and informative material that would attract new customers using SEO techniques.
The content... covered a wide range of cuisines and regions - from Indian food in Coventry to Japanese restaurants in Munich.
The tone of voice... was informal and impassioned. Copy featured evocative food descriptions and always concluded with a call to action.