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SEO Content vs "Proper Writing"

A young man with his nose to the grindstone.

I must admit that I do still struggle with the many ways in which SEO writing challenges traditional ideas of what constitutes a ‘good writing style’.

Many moons ago, I was beavering away at an internship for an online women’s fashion magazine. One day, I was given a curious task. I was told to write articles on how to match your make-up to your skin tone and to include “keywords” because it was good for something called “SEO”.

“What on earth is all this about then?” I wondered.

“Trust me, this will put you in good stead for the future!” the boss lady said.

And how right she was! I didn’t know it at the time, but I was sowing the seeds of my future writing career by learning the art of content writing for the web – a very different discipline to traditional journalism....

Read the complete article on Digital Drum – an award-winning blog specialising in plain-speaking articles and insights into the digital marketing industry.


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