I must admit that I do still struggle with the many ways in which SEO writing challenges traditional ideas of what constitutes a ‘good writing style’.
Many moons ago, I was beavering away at an internship for an online women’s fashion magazine. One day, I was given a curious task. I was told to write articles on how to match your make-up to your skin tone and to include “keywords” because it was good for something called “SEO”.
“What on earth is all this about then?” I wondered.
“Trust me, this will put you in good stead for the future!” the boss lady said.
And how right she was! I didn’t know it at the time, but I was sowing the seeds of my future writing career by learning the art of content writing for the web – a very different discipline to traditional journalism....
Read the complete article on Digital Drum – an award-winning blog specialising in plain-speaking articles and insights into the digital marketing industry.