CHOW SANG SANG
Concept Store Prospectus
For the launch of a new store at Hong Kong International Airport, the company required a digital prospectus that would persuasively communicate the commercial benefits of the site and the novelty of the concept.
A digital presentation introducing the brand and its heritage, moving on to promote the benefits and originality of the new concept store -- including its attraction as a tourist experience.
The tone of voice...
Aspirational/high-end, British English.