CHOW SANG SANG

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Concept Store Prospectus

Chow Sang Sang is a major Chinese jewellery brand based in Hong Kong.

 

The brief... 

For the launch of a new store at Hong Kong International Airport, the company required a digital prospectus that would persuasively communicate the commercial benefits of the site and the novelty of the concept. 

The content... 

A digital presentation introducing the brand and its heritage, moving on to promote the benefits and originality of the new concept store -- including its attraction as a tourist experience.

The tone of voice... 

Aspirational/high-end, British English.